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The Life of Flood 461

shelfcloudy40's blog

Toy Reviews

Established in 2011, Mediakix is the leading influencer marketing agency connecting the world's top brands with passionate socially-engaged audiences through social media influencers, influencer marketing, YouTube influencers (YouTubers,” YouTube creators), top lifestyle bloggers, and Instagram influencers ("Instagrammers”).
YouTube is home to millions of hours of children's entertainment †part of the 400 hours of video uploaded to the service every minute †ranging from CBeebies and Disney to the incomprehensibly successful Little Baby Bum , a UK-based YouTube-native children's channel devoted to 3D animated songs and nursery rhymes for pre-schoolers in numerous languages.



This phenomenon of child content creators is more often seen in countries such as the United States, United Kingdom, Australia and Japan, where children as young as four are reviewing toys and games, releasing music videos and dishing out beauty tips online.
Kid's Toys makes videos showing the collecting and unboxing of many current kids toys, such as Play-Doh, Kinder surprise eggs, Barbie doll, Robocar Poli, Kyrascope cash register toys, Minecraft, Disney Frozen, Cars 2, Monsters University, Monster High doll, Baby Alive doll, Lalaloopsy, LEGO, and many more.

For the last 18 weeks and counting, Ryan ToysReview has been the most popular channel on YouTube in the US, and the second largest in the world, a bigger attraction than household names like PewDiePie and Justin Bieber, and media empires like BuzzFeed, The Tonight Show, and the WWE.
He started with a stop-motion Angry Birds video at age 8. Now, 12-year-old Evan's videos, featuring unboxing, toy reviews, and food challenges, have billions of views, millions of subscribers, and spin-off channels featuring his sister and family - oh, yeah, and millions of dollars in yearly revenue.
These include demonetising †removing ads †from "any content depicting family entertainment characters engaged in violent, offensive, or otherwise inappropriate behavior, even if done for comedic or satirical purposes" and blocking the most inappropriate videos.
Of course this stuff can't hold a candle to original kids' comics and cartoon series — say, a classic like Hanna-Barbera's Wacky Races — which generations of children past consumed in place of freebie content on YouTube because, well, ad-funded, self-sorting, free-to-access digital technology platforms didn't exist then.

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